Arizona State University Sales Pitch

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

• write a 275 word proposal or sales pitch for selling me a pen (or pens). I will give you a couple scenarios of who I am and what my business is. And YOU – as a sales professional representing a pen company – will sell me a pen BASED OFF MY NEEDS. Use the 4 elements listed above). I will further articulate this under announcements in week # 1…

*You can pretend I am the Chief of Staff for ASU President, Dr. Michael Crow. He has instructed me to buy new pens for his office.

*You can pretend I own 20 taco bells, and I have contacted you to purchase pens

Note: Your job is to sell me pens based off one of these 2 situations. Think about the buyer, and his/her needs. Do you think Michael Crow would buy the same pens as a Taco Bell owner? So tailor your “sell” to my needs. You may improve and assume certain things. For example, “John, last time we talked by phone you informed me that your store will be using these pens for these 2 purposes (make up those 2 purposes). Therefore, I recommend THESE pens based off your needs. 

Here is a general guide to assist. I say “guide” because I want you to be yourself and not replicate just my words. Notice below how there are 4 main points that guide the sale. You will need to fill in more substance, but this layout will help you stay focused on what I am looking for.

1. Intro: “Hi John! I hope your week is off to a terrific start. My name is Barbara Smith and I met you a career fair…….’ (again, example only!)
2. Address buyer’s need: “It is my understanding you are seeking an Intern this summer to help you do X. You mentioned the skills needed were 1, 2, 3, 4…”
3. Lay out YOUR skills: “Well, this is great because my background is a potentially great fit as I have experience in 1…2…3…”
4. Close: “So if afforded the opportunity, you will have a team member motivated, eager to learn, and excited to make a difference! I would like to discuss moving this conversation forward” (examples only)