For the first case (Written Case #1), this is all I am asking you to do (Steps 1-4) (it is only two pages of text – double spaced, with a third page as Attachment A). This first case is designed to force you to really think about the issues for the company, relate any/all issues to the finances of the company – in some capacity, and really isolate ONE issue as being most important for the company of interest.
You are asked to do a comprehensive written case analysis, where the expectation is that you will (1) identify all the pertinent issues that management needs to address, (2) perform whatever analysis or evaluations is appropriate, (3) propose an action plan and set of recommendations addressing the issues you have identified, and (4) evaluate the outcome of following your plan.
You are obliged to offer analysis and evidence to back up your conclusions. Do not rely on unsupported opinions, overgeneralizations, and platitudes as a substitute for tight, logical argument backed up with facts and figures. 2.If your analysis involves some important quantitative calculations, use tables and charts to present the calculations clearly and efficiently. Don’t just tack the exhibits on at the end of your report and let the reader figure out what they mean and why they were included. Instead, in the body of your report cite some of the key numbers, highlight the conclusions to be drawn from the exhibits, and refer the reader to your charts and exhibits for more details. 3.Demonstrate that you have command of the strategic concepts and analytical tools to which you have been exposed. Use them in your report. 4.Your interpretation of the evidence should be reasonable and objective. Be wary of preparing a one sided argument that omits all aspects not favorable to your conclusions. Endeavor to inject balance into your analysis. Strike phrases such as “I think,” “I feel,” and “I believe” when you edit your first draft, and write in “My analysis shows,” instead.
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