I’m working on a management report and need guidance to help me learn.
1. What is Apple’s strategy? How important is the iPhone to Apple, and what
challenges are the company facing? How have the iPhone margins changed since
2007?
2. Analyze the iPhone supply chain. Do Apple’s supply chain capabilities represent a
source of competitive advantage? Why or why not? Support your analysis with data
from the case.
3. Given the challenges facing Apple, what are the implications for its supply chain
strategy?
4. How is the iPhone related to Apple’s strategy to expand its services and wearables
offerings? How are the product and services segments intertwined?
5. What are the unique characteristic of Apple’s supply chain? How does the supply
chain for the iPhone need to change to as the iPhone need to change as the
smartphone market matures?
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