I’m working on a communications case study and need support to help me learn.
The following podcast returns to a journalistic series by O’Brien
(2018). He interviews Cyrus Massoumi, one of the pioneers of fake
news. While it’s interesting to hear about how he earns money, it’s
even more important to recognize that, regardless of whether you agree
with his beliefs and actions, he identifies as a marketer (i.e.,
communication professional) and bases his professional decisions on his
own set of values.
- O’Brien, M. (2018, May 2). A junk news pioneer–with Cyrus
Massoumi, part 1. Retrieved from
https://milesobrien.com/junk-news-pioneer-cyrus-ma… (This
is 55:00, so listening to the first and last sections will be fine) - O’Brien, M. (2018, May 3). A junk news pioneer–with Cyrus
Massoumi, part 2. Retrieved from
https://milesobrien.com/junk-news-pioneer-cyrus-ma… (This
is also long, at 54:00–if you can listen to most of it that would help
but the first and last segment will suffice)
In your entry, answer the questions below. Show each question followed by your answer. APA format.
Listen to the podcast about Cyrus Massoumi. Like it or not, it is important to recognize that he identifies as a marketer (i.e., communication professional) and makes decisions based on his own set of values.
- Name at least 2 values that influence how Cyrus Massoumi thinks
and acts as a marketer. For each value, discuss at least 1 way in which
it has affected his professional decisions. - Where do you think his values come from? Just himself or elsewhere?
Next week, you will start a critical examination of an actual moral
problem that has surfaced in your current career as a communication
professional or a potential problem that may arise in your future dream
job as a communication professional. Throughout this examination, you
will need to apply values. You’ve already identified your personal
values in your previous journal entry. Now do the following:
- Find and attach the values and codes of conduct of the
organization where you currently work or hope to work as a communication
practitioner or researcher. The website of the organization is a good
place to start. Then identify at least 1 value or principle that
resonates with you. - Find and attach the code of conduct that relates closest to your
current or dream job as a communication practitioner or researcher.
Although this course shares some professional codes, you are welcome to
use something else. The websites of professional associations are good
places to start. Then identify at least 1 value or principle that
resonates with you.
0 comments