This case discusses Anvil Media and its use of LinkeIn for Brand Building. Using this case, answer the following questions. How did connecting with quality industry contacts bridge the gap between Anvil Media and the people they would like to meet? Why should one seek recommendations from people on LinkedIn? Why is it important to optimize a LinkedIn profile with keywords? What is the value of adding applications such as SlideShare and WordPress to a LinkedIn profile? How can LinkedIn Answers be used to showcase a person’s expertise to a broader audience?
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