Question 1:
Using the article, “A Mixed-Method Approach for Developing Market Segmentation
Typologies in the Sports Industry” by (Andrew J. et. Al., 2006), discuss the instruments used to collect data, including:
- How many were used?
- What questions were asked?
- How were the instrument(s) sent to the participants?
- How was the data collected and analyzed?
Question 2:
Using the article, “A Mixed-Method Approach for Developing Market Segmentation
Typologies in the Sports Industry” by (Andrew J. et. Al., 2006), discuss the study results and limitations and delimitations.
- What could the author(s) have done to make the study stronger?
- Were the results plausible?
- Is it a valid study?
Question 3:
Instruments/Data Analysis – write a brief description of the instrument(s) you will use to collect your data on the topic, “Data Analytics and Business Intelligence in Construction Management”: Describe what you intend to do to collect and analyze the data, including what the data collection instrument(s) will look like. Refer Assignment 2 for research question on the topic.
Submit a summary of the instrument(s) you plan to use along with data analysis strategies including statistical tests and/or qualitative analysis methods that may be used. This summary should be 2 to 4 paragraphs long. Include the following:
- Description of data collection method (observation, survey, interview, focus group and so forth.)
- Description of any instrument(s) that is planned to be used and any pilot study needed (e.g., if you design your own survey). Include how you will determine the validity and reliability of your instruments.
- Brief description of planned data analysis, including statistical tests or analysis methods.
Question 4: NVivo Practice
Please import the article “From Risk-Seeking to Risk-Averse: The Development of Economic Risk Preference from Childhood to Adulthood” by (Paulsen, et.al, 2012), into NVivo 12 and save it as your project.Now conduct the following activities in NVivo:
- Conduct a Frequency Query
- Create a Mind Map with five (5) of the most frequent words
- Create nodes for each of the words you selected before
- For each of your selected words conduct a Text Search
- Review the results of your text search and write a minimum of 500 words about the themes that you identified in the article.
Question 5: NVivo Practice
As outlined in Assignment 1, or this assignment you are tasked with reporting the results of your study in the form of a written paper. Before presenting the results and your conclusion, use your answers to Assignment 1 to explain the purpose, methodology, and the design of your qualitative study, explain your data coding procedures and extraction of results.
- Show coding of the data in transcription of the interviews in an Appendix.
- Extract issues regarding students based on the coding of the data
In the paper, you must also explain your approach in addressing some of the ethical issues in data collection through interviews.
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