This assignment seeks to help you understand the answer to a broader concern and that is, “How might managers perform a simple scenario analysis for their company? You should base your responses to the following questions on your analysis of Whirlpool Corporation operate at South Korea market.
Please answer the following questions:
- Identify 6 to 8 trends facing the industry within which your company operates.
- Identify 4 to 6 uncertainties facing your company.
- For each of these uncertainties, offer a measurement scale (high, low; hot cold; light heavy).
- From these uncertainties, pick the two with the highest potential impact on your company. Please justify your choices.
- From these two uncertainties create three scenarios of the future 24 months from now.
- Scenarios should be labeled, best case, worst case and moderate case.
- Please suggest which scenario is most likely and why.
- In one half page, please summarize what you think is the connection between the key insights of the Shoemaker (1995) reading and this assignment.
Hint: Aside from company press releases, industry association and regulator web sites, trends and issues can often be found within the industry profiles found on theHigh Beam Business (http://business.highbeam.com/industry-reports)or Plunkett Research (http://www.plunkettresearch.com/) websites. You may also want to consider using a Google keyword search.
Please limit your response to this assignment to three and one half single spaced, typed pages. Cite your sources in the text and reference them at the end of your assignment. Please end your write–up with one paragraph that summarizes what you think is the importance of this assignment.
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