As voted on in class, this is the individual (not group) version of the assignment. You must complete it individually and submit it on Canvas along with a hard copy in class on Wednesday, Oct. 6.
– Answer all of the questions at the end of the case (max 3 pages, double-spaced, 12pt font).
– Part 1 of the case can be created on the computer or drawn by hand (in which case, take a picture of your drawing and paste it into your write-up — make sure it is legible!).
– Part 1 (the perceptual map) does not count towards the page limit.
– The write-up should be typed. Please do not write directly on the case and then upload it.
– Organize the write-up by question. There is no need to repeat the question, but please include the question number.
– The table included in Parts 1 and 2 is difficult to read, so I have recreated it here:
|
Attributes |
Brand A |
Brand B |
Brand C |
Brand D |
Brand E |
|
Nutrition |
9 |
2 |
7 |
4 |
3 |
|
Price |
5 |
5 |
5 |
5 |
5 |
|
Ingredients |
9 |
2 |
7 |
4 |
3 |
|
Crust |
3 |
7 |
1 |
9 |
2 |
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