answer 5 questions

Question 10

What Corporate Components did you apply to the opportunity that reflect and support Under Armour’s company’s mission and strategy? What / if any development/growth strategy was applied to the opportunity?

Question 11

How will you apply the Market Domains to the Under Armour opportunity you have identified? Include at the Macro-level and Micro-level to the opportunity.

Question 16

How will you promote the Under Armour opportunity you are recommending? Is there an opportunity to use more digital content for this opportunity? Under Armour has had success with one of their campaigns with multi-channel platform–should this type of media strategy continue with your opportunity?

Question 18

How will you apply the Industry Domains to the Under Armour opportunity? At the Macro-level and Micro-level — please provide details to support your thinking.

Question 19

Team Domains — should be applied to the Under Armour opportunity–How will the Team Domains impact your opportunity? Are there concerns to execute?

Please read the case and answer the questions