Marketing report
I have a draft of the report
Element 011 Title: 3,000 word report
TASK: FOCUSING ON THE SAME CHOCOLATE CONFECTIONERY BRAND OF YOUR CHOICE, YOUR TASK IS PREPARE A 3,000 WORD REPORT TO ANALYSE THE EXTERNAL ENVIRONMENT OF THE COMPANY, IDENTIFYING OPPORTUNITIES IN THE UK MARKET THAT THEY CAN ACT UPON – AS WELL AS THE THREATS THAT THEY NEED TO AVOID – FINALLY PROPOSING A NEW (OR MODIFIED OR EXTENDED) PRODUCT OR SERVICE FOR THE BRANDS PORTFOLIO.
- External Evaluation (60% of the marks) External analysis of two of the sub-markets within the chocolate industry (use the brief to help you identify these sub-markets). Using appropriate marketing models, such as PEST, Porters Five Forces- Benchmarking, competitor analysis.
- Recommendation (40% of the marks) Taking into account the internal and external analyses conducted, recommend a new product or service (or modification/improvement or expansion of an existing product/service) for the company. Using appropriate marketing models such as SWOT, product portfolio analysis. Discuss the following:
– The justified details of the new proposed product/service- The opportunity this is responding to- The target market- The marketing activities best suited to reaching the intended target audience/s and how it will make the product or service relevant to society today
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