In this assignment, you will need to work with the data source “Innocent_Juices” that is available in the SAS folders.
As part of the assignment, you are tasked with the selection of the best flavours for creating combinations of two-pack juices, three-pack juices, and six-pack juices. To do this, you will use the techniques presented as part of the Association and Market Basket Analysis class.
With the Innocent Juices data, please run an association, sequence, and market basket analysis, and answer the following questions:
a) What will be your top flavour recommendations for your two-pack, three-pack, and six-packs? Please explain how you arrived at your recommendations.
b) What is the difference in the Lift, Support, and Confidence values, in your Association, Sequence, and Market Basket analysis?
c) Can you explain which variables did you use for your analysis and which variables you dropped?
Please, submit your responses in an essay format, please attach screenshots to support your responses, however, do not copy and paste screenshots and charts for the sake of filling space.
Note:
As part of this assignment, you are responsible for selecting and dropping the right variables. For example, Product Name could be your target variable, but you will need to select the right ID. Also, some nodes such as the Market Basket will not run if you leave all the variables in the analysis. The proper variable selection is part of the assignment.
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