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Question to Answer from the below case study
Additional Materials are attached
Paper: AmorePacific.
L’Oréal has elected to augment their presence in China by way of business combinations. After the acquisition of Mininurse, L’Oréal acquired Yue-Sai from Coty.
Let’s assume that Suh Kyung-Bae has received authorization from the Board of Directors to pursue inorganic growth in one of the three major regions, where would you advise Suh Kyung-Bae to focus?
What are the qualitative and quantitative characteristics of the companies Suh Kyung-Bae should target (e.g. revenues, profits, market positioning, presence, brand recognition, young vs. established company, etc…)?
What could Suh Kyung-Bae do to better evaluate where and which company to acquire? In your analysis, you are required to use the topics/frameworks available in the Modules and the frameworks and topic discussed in class, including CAGE, AAA, ADDING, Four Is, etc
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