PLEASE REVIEW THE ATTACHED RESOURCE FILE AND FOLLOW THE TEMPLATE INCLUDED. (10-12 PAGES INTERNATIONAL BUSINESS PLAN)
Scenario
You continue to provide promising global strategy advice for MediCorp, Inc. The company has been so pleased with your contributions to their strategic planning and development that they would like you to assist with a new endeavor. Leveraging their strength in manufacturing genetic testing devices, MediCorp now wants to diversify their offerings and expand within the field of medical devices. This is a large field that extends to a myriad of products. MediCorp has asked you to identify a medical device that the company can use as a vehicle for expanding into another country. Choose from the list of medical devices and countries provided and note your choice in the ‘Project 5: Choice of Medical Device and Country’ discussion area.
Choose a country as a location for MediCorp’s expansion and create an international business plan that guides the company’s operations in that country and grows MediCorp’s business within the selected device’s NAICS industry subsector. You will need to employ one of the strategy selections from your simulations in Projects 3 and 4 to develop a strategy that examines MediCorp’s potential customers, business operations, financial projections, and implementation metrics. As this client’s business grows, Maryland Creative Solutions CEO, Jillian Best, emphasizes that it is critical for you to provide clear and concise analysis in your reports to MediCorp. She remarks, “Success with these reports could mean big things for MCS as well as for each of you. Let’s finish strong.”
Develop Market Strategy: 6 – 7 pages not including references APA format
Include the following components in your marketing strategy:
- selection of new medical device (FETAL MONITORS) to introduce in the selected country (BRAZIL)
- main competitors in your selected medical diagnostics devices industry (IDENTIFY INDUSTRY FROM NAICS) in the selected country (BRAZIL)
- market and segment growth of your selected medical device (FETAL MONITORS) over the next three years in your selected country. (BRAZIL)
- Where do you add value as a way of gaining a competitive edge?
- Recommendation of relocation of one or more activities from your value chain in the United States to your selected country (BRAZIL), using Porter’s Value Chain Analysis.
- the legal business entity to market the products in the country (review Modes of Entry for help)
- impact of the country’s legal, ethical, and cultural standards on operations in the country (review Governance and Accountability for more information)
Make Financial Projections in the Selected Country (BRAZIL)
Prepare market share estimates for medical devices (FETAL MONITORS)in the selected country (BRAZIL) and revenue forecasts for the next three years.
Prepare Strategy Implementation Plan
The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: the learning and growth perspective, business process perspective, customer perspective, and financial perspective.
NAICS – https://www.census.gov/naics/
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