Amarillo College Role of Effect in CB Discussion

I’m working on a marketing multi-part question and need a sample draft to help me learn.

Part 1. First, read the HBR article: “The Emotions that Make Marketing Campaigns Go Viral” (CLICK HERE)

Part 2. Then, go through the winners of the Short Awards and identify one specific social media marketing campaign that engaged you emotionally. You can find the winners here, https://shortyawards.com/archive/brands-orgs/all-years/all-categories/winners, and even filter the results by year and type of competition (brands and organizations, influencers, or social good). Describe the campaign you chose by answering the following questions. You will need to read the campaign details provided in the website. Campaign details are available on the entry page (e.g., com/9th/catmageddon“>https://shortyawards.com/9th/catmageddon).

• What was the campaign for? (Company? Brand?)
• Briefly summarize the campaign and its activities in your own words.
• Who was the target audience of the campaign? Describe them the best you can in terms of both demographics (e.g., age, gender, income, location) AND psychographics (e.g., personality, lifestyle, values).
• How did the campaign engage you emotionally? What were the types of emotions you felt in reaction to this campaign?
• How successful was the campaign? (Check the “RESULTS” section of the campaign description page)

Part 3. Assess the campaign you identified in Part 2 based on the “lessons” you read about in the article from Part 1. Specifically, USE WORD-BY-WORD QUOTES (“…”) FROM THE ARTICLE TO SUPPORT YOUR ARGUMENTS FOR EACH OF THE ITEMS BELOW:

• (Lesson 1: Step 1. Having a compelling title) What is the title (or slogan) of the campaign, and is the title compelling and attention-grabbing? How so?
• (Lesson 1: Step 2. Using strong emotional drivers) How does the campaign create a strong emotional experience?
• (Lesson 1: Step 3. Striking the correct emotional chords) Which types of emotions is the campaign trying to activate?
• (Lesson 2: Tying the brand to the emotional message) How does the campaign message not only tap into deep-seated emotions, but also relate to the brand/company/organization‘s product/service/mission?
• (Lesson 3: Considering the public good) How does the campaign not only promote the brand/company/organization, but also consider the public good? If the campaign does not consider the public good, what is the type of public good that, if supported by the campaign, would make the campaign more successful?