TODO
finds alcohol ads that can be misleading
create one page handout brief and simple to explain the points single spaced and 12 time news roman
find up to date information on Alcohol Advertising since 2008.. About half of page laws regulations and news what has happened
this is what I have up to date information so far.. please provide reference and back up the information what has happened since than
In 2009 the Food and Drug administration sent letters to twenty-seven companies asking them to explain why caffeine was a safe ingredient in their products. Than in 2010 the agency sent the letters to four manufacturers failed to show the caffeine was safe ingerdint and it was recommended that consumer avoid them. The companies were given 15 days to respond before the agency sought court order to stop sale of their caffeinated product. All four discounted their product and counted them without Caffeine.
answer this question:
Explain how a ban or any restriction could meet the Central Hudson guidelines?
answer this question:
Do you think companies should be allowed to market other caffeinated alcoholic beverages?
Yes, companies should be allowed to market other caffeinated alcoholic beverages but the campaigns should not be misleading. And it should not target or entice the underage. Even if it does they should take enough precautions that those are not sold to them. The company should be the sole responsible entity and in any other scenario would be penalized. There were a lot of the ads of alcoholic beverages are misleading: One such example is Captain Morgan rum. Search for: captain-morgan-rum-ad-banned to get details. Reason for it was it was never correlated that alcohol boosts confidence, but that was the only thing shown which was misleading. The video exaggerated the effect and was quite enticing to the audience.
Were Spykes and Wide Eye products bad?
No, spykes and Wide eye were not bad products. The definition of bad products is very subjective. As the product is legal and is allowed to be sold it cannot be termed as a bad product. It is individuals discretion what they want to consume and view as “bad”.
Do you think they were marketed or objectionable or misleading way?
Yes, “they were marketed in misleading ways. The flavor and the attraction added was to lure a new set of customers. And unfortunately, it was the teens and an underage audience who got attracted or lured easily, making the campaign misleading. It is the duty of the law enforcers
Do alcoholic beverages companies fulfill their ethical duty to be informative and truthful in advertising ? Do they generally uphold their ethical duty to minimize potential harm to society from underage drinking?
Do alcoholic beverages companies fulfill their ethical duty to be informative and truthful in advertising ?
answer question fully about 5-6 sentences each and than answer with bullet points straight to the point
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