Brand: Tide (2017 Superbowl commercials)Textbook: Kleppner’s Advertising Procedure, Lane Kine Reichert, Pearson Hall, current edition
Traditional vs Interactive Media (Ch 8-14):
Show examples of the advertising
campaign along with a critique of how it ties to the strategy or not. Why did they
use the media choices they did? What changed? Did the message change or was it always consistent? Why? What was effective? Why did they use each element? Did the creative fit the medium? Define & Apply min of 15 media terms
to your brand from CH8-CH14.
Advertising Consultant Recommendation: CH1-14
In analyzing the brand vs the concepts in your text to date -how might the brand
improve their delivery of their brand? Is their advertising effective? Why? Do you have research that has been published demonstrating the effectiveness of the campaign? What is the ROI? What should the do going forward (keep on keeping on is NOT an answer) Should be 3-4 pages single spaced and data and worksited pages pages seperately
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