Please follow these instructions carefully.
Student Learning Outcome: Search for and find reliable, unbiased sources and to use these sources in research papers, using correct MLA documentation. Write well-organized, well-developed expository essays in a variety of rhetorical modes, using Standard English, with a clear thesis statement, supporting topic sentences, and supporting details.
Ad analysis instructions
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On the first page you’ll paste the ad itself.
On the second and following pages you’ll have a heading and content looking like this:
Hayworth 1
Rita Hayworth
Date
English C100–Prof. Davis
Ad Analysis
Your Original Title Here
- Easy way to insert a Header using Word: Insert > Page Numbers > Top of Page > Plain Number 3. Then, when Header is open, type your last name beside the page number. Close the Header. Your name will show up beside all the page numbers. Sweet! (Remember, on your real essay all lines would be double-spaced.)
- Organizing your analysis? You bet. An outline is mandatory, though you don’t need to submit it to me.
- Intro paragraph (6-10 sentences): Open with a hook or attention-getter. Then describe the ad and state its target audience. End with a thesis sentence stating what your essay will do.
- Body paragraphs (4 paragraphs of 6-10 sentences each):Each body paragraph will begin with a transition phrase and a topic sentence stating the main idea; you’ll then add supporting details and finish with a conclusion sentence that wraps up the paragraph. Each paragraph should analyze a different aspect of the ad. Order your observations so that the paragraphs are coherent. Think about use of color, camera angle, the text, the subject, how/where it’s portrayed, what makes it attractive, and so on. Include comments about ethos, pathos, and logos. Make sure transition phrases open each new body paragraph, thus connecting your paragraphs fluidly.
- Conclusion paragraph (6-10 sentences): Now, discuss how you’d improve the ad! Suggest alternatives, such as new demographics who might be excluded from the current ad, a new slogan, new design, and so on.
- Again, the total length of the ad analysis is one page for the pasted ad plus the intro paragraph, four body paragraphs, and conclusion paragraph, each paragraph being six to ten sentences long.
- Below is the grading rubric.
Ad Analysis rubric
/2 Format (font, margins, spacing, MLA heading and running head)
/3 Organization (intro with thesis, transitions, topic sentences, conclusion)
/4 Analysis (four body paragraphs, ethos/pathos/logos)
/6 Grammar (punctuation, mechanics, syntax)
Example is shown on the link below:
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