I don’t know how to handle this Marketing question and need guidance.
You are opening a new hotel in your neighborhood that already has three existing hotels. Using your OWN words and understanding of marketing concepts, answer the following questions.
Q1. Explain how conducting market research could help you plan the opening of your hotel.
Q2. Using the four segmentation variables, describe your target segment.
Q3. How would you differentiate your hotel from other hotels in the area?
Q4. Explain how you could use flexible pricing to maximise bookings and revenue.
Q5. Describe in detail how your brand could use each element of the Promotions Mix to promote your hotel.
Q6. Describe two examples of intermediaries you could use to distribute your hotel to new markets. What benefits could they provide?
Q7. Describe in detail the four unique characteristics of a service. Based on your hotel, provide an example for each characteristic.
Q8. Discuss in detail how digital marketing could be used to sell hotel rooms. Provide at least three examples to support your answer.
Q9. Explain how you could use each of the ‘3 Service Ps’ to increase hotel bookings.
Q10. Describe in detail two marketing metrics that you would use as part of your ongoing marketing activities. Explain why you chose these two.
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