The report will involve choosing and researching a company, conducting a SWOT analysis of the organization (i.e. strength, weakness, opportunities, and threats) and identifying two or more ways to create a competitive advantage (i.e. Efficiency, innovation, responsiveness to customers and quality).The SWOT analysis tool is explained in the course materials (Chapter 8). Besides a summary matrix of the key Strengths, Weakness, Opportunities and Threats, each of the items mentioned in the matrix needs to be explained briefly. In particular, there needs to be relevant data or other evidence that explains why the item you mention is part of the SWOT. In total, there need to be at least 10 items mentioned and explained in the SWOT analysis. making suggestions how to improve the company and these suggestion the company did do it before.
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