Innovative Business Project Assignment
- Suggest an innovative rec/tourism business that appeals to you. Develop the idea and give a 1 to the 2-page outline of the business idea. Refer to trendhunter.com for ideas and insights about current trends and innovations.
- Explore the business idea from 2 different theoretical perspectives mentioned in class and in readings. Each theory should be discussed in 1 to 2 pages per theory. You may assume that the reader is familiar with the theories being discussed so you do not need to explain them in detail but rather get straight into explaining how your business relates to that theory and how the theory helps make the case that your business will meet cultural/societal needs and can be financially successful. The discussion should include additional research into the relevant theory that goes beyond the material covered in the textbook and in lectures. Additional material should be referenced in-text and in a separate reference list according to the APA style of referencing.
0 comments