academic poster (COMM 200)

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Successful poster sessions take the skill of distilling your most important, and most interesting, research findings in a quick, conversational presentation. They also require thoughtful implementation of visual rhetoric and the aesthetics of design.

Posters should be prepared digitally. You can do this by creating a single slide (through PowerPoint, Keynote, Google Slides, Canva, Illustrator or any other slide-creation tool). All relevant info for your presentation should be found on this one slide. Keep the slide in horizontal/landscape orientation (longer in width than in height). It may help to consider the conception of a digital poster as an infographic, rather than a slide show.

  • All relevant and important information about your two rhetorical artifacts in a way that increases your audience’s understanding of your social issue
  • A focus on visual elements, related to your social issue and two artifacts, and make your project easier to understand
  • Careful implementation of visual rhetoric and aesthetics of design. Consider the rule of thirds, balance, white space, color scheme
  • Accurate and complete APA-style references for all information cited—including citations for pictures and any other visual elements
  • Proper grammar, spelling, punctuation and legibility.
  • In setting up your slide, be sure that it is shaped like a computer screen (landscape; longer wide than tall) rather than a phone screen (portrait; longer tall than wide).

the two artifacts:

https://www2.deloitte.com/us/en/insights/economy/issues-by-the-numbers/covid-19-impact-on-income-inequality.html (Links to an external site.)

– https://www.mckinsey.com/industries/public-and-social-sector/our-insights/the-economic-impact-of-closing-the-racial-wealth-gap?cid=soc-web#

Academic Poster Rubric

Academic Poster Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeCoverage of Topic

4.0 pts

Excellent

Poster captures important information about the rhetorical artifacts and increases the audience’s understanding of the social issue.

3.0 pts

Intermediate

The poster includes important information, but the audience may need more information to gain sufficient understanding.

2.0 pts

Satisfactory

Information provided on the poster is too general or incomplete. The audience needs more information to understand.

1.0 pts

Unsatisfactory

Details on the poster have little or nothing to do with the student’s chosen Social Issue and rhetorical artifacts.

4.0 pts

This criterion is linked to a Learning OutcomeUse of Visual Elements

4.0 pts

Excellent

All graphics and images are related to the social issue and make the social issue easier to understand.

3.0 pts

Intermediate

All graphics and images are related to the topic and most make the social issue easier to understand.

2.0 pts

Satisfactory

All graphics and images relate to the social issue.

1.0 pts

Unsatisfactory

Graphics and images do not relate to the social issue.

4.0 pts

This criterion is linked to a Learning OutcomeLayout and Design

4.0 pts

Excellent

The poster takes careful consideration of visual rhetoric and aesthetics, and is considerate of the rule of thirds; makes beneficial use of white space, balance, headings; is easily legible from six feet away; and adheres to an appropriate, professional color scheme.

3.0 pts

Intermediate

The poster mostly takes careful consideration of visual rhetoric and aesthetics, but does not follow 1-2 design rules.

2.0 pts

Satisfactory

The poster mostly takes careful consideration of visual rhetoric and aesthetics, but does not strictly adhere to 3-4 design rules.

1.0 pts

Unsatisfactory

The poster makes little to no effort to communicate visually. Handwritten portions are illegible and look rushed.

4.0 pts

This criterion is linked to a Learning OutcomeSources

4.0 pts

Excellent

All sources, whether text or graphic based, are accurately documented on the poster in APA style.

3.0 pts

Intermediate

All sources, whether text or graphic based, are documented, but there are a few errors in APA style.

2.0 pts

Satisfactory

All sources, whether text or graphic based, are documented, but APA style is not used and the documentation is incomplete.

1.0 pts

Unsatisfactory

At least one of the sources are not documented.

4.0 pts

This criterion is linked to a Learning OutcomeMechanics

4.0 pts

Excellent

No errors in grammar, spelling or punctuation.

3.0 pts

Intermediate

Nearly no errors in grammar, spelling or punctuation.

2.0 pts

Satisfactory

A few errors in grammar, spelling or punctuation.

1.0 pts

Unsatisfactory

Many errors in grammar, spelling and/or punctuation.

4.0 pts

Total Points: 20.0

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