This course features a debate component within the Discussion Boards. To prepare for the debate topic within this course, click here to view a video that reviews and considers the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise. Once completed, provide a quick synopsis (100-200 words) with 2-3 points that stand out to you in particular. This video will be the construct by which the Discussion Boards will structure a debate discussion.
Reference
Ddd9925. (2013, January 8). McDonald’s SWOT [Video file]. Retrieved from the YouTube Web site: https://www.youtube.com/watch?v=qbyb0ht-dsk&feature=youtu.be
Student number one Brandon.
I really enjoyed reviewing the video about McDonalds, and how they suffered a little in 2007 based off the market demand for a healthier menu, a value menu, more breakfast options as well as a “bigger” burger market share they were currently missing. It was also very interesting that they use something very similar to what we use at work when discussing our hi potential employees. Discussing the strengths that McDonalds currently has, their Brand Name, their award winning coffee, and others to work on their weaknesses to develop a strategy that allows them to take something great they already have and use it to influence something new or a change to meet the market needs. I also enjoyed the different variations of tactics that could be used and how you take the Strengths, opportunities, and weaknesses, and intertwine them to come up with different expected results.
Student number 2 Seth
After carefully watching the YouTube video of a McDonald SWOT analysis conducted in 2007, I have learned a lot about how operations are conducted in the company. I made a couple of major points in areas of interest. The most influential strength was its Brand name. I also noticed some opportunities like consumers bargaining on the menu, and the major threat was finding better, healthier food to replace some of their menus.
However, the brand name Mcdonald’s is one of the largest in the entire world since 2007 and is up there with Apple, Samsung, and GM. During the recession in 2007, Mcdonald’s modified one of their opportunities and executed an affordable meal on the menu known as the value meal. This was a massive success because of its affordability and quality.
Furthermore, most American fast-food companies face a familiar threat of not having an alternate or a substitute for healthier fast food in 2007, and Mcdonald’s was not an exception. They changed and added vegetables, yogurt, and other healthier foods to their menu to a healthy one to meet customers’ demand.
Reference
Ddd9925. (2013, January 8). McDonald’s SWOT [Video file]. Retrieved from the YouTube Web site: https://www.youtube.com/watch?v=qbyb0ht-dsk&feature=youtu.be
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