Need to modify the article according to the instruction and scoring requirements! Modify each scoring item carefully! Because the scoring is strict. Especially modify Method and Result!
- Introduction: Describes overall purpose of paper (includes description of case for background/context; briefly previews the campaign that will be analyzed and theoretical/scholarly literature that will be used; makes argument for why that area of scholarly literature is best suited to understanding the case).
- Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited).
- Method: Identifies the type of content analysis that will be conducted and discusses: content that will be analyzed; provides rationale for content selected; describes how content will be collected; briefly identifies qualitative content analysis as the method of data analysis.
- Results: Qualitative content analysis that is clearly guided by the theoretical framework/scholarly literature reviewed for the case (e.g., if you reviewed Social Cognitive theories/principles, you should be analyzing your data to report if and how those principles were used). Findings from analyzed data are written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence.
- Discussion: Provides comparisons/contrasts to previous literature AND practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used theory to more strategically organize the campaign to realize more favorable outcomes.
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Criteria |
Points Possible |
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Introduction describes overall purpose of paper (describes case, briefly previews type of media content analyzed and area of scholarly literature reviewed; makes argument for why that scholarly literature is best suited to the case). |
5 |
|
Literature review cites at least 10 scholarly sources that are appropriate for the case. Literature is concisely and effectively summarized. |
9 |
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Method section identifies the type of content analysis that will be conducted and discusses how content that will be analyzed; provides rationale for content selected; describes how content will be collected; briefly identifies qualitative content analysis as the method of data analysis. Decisions reflect clear logic. |
6 |
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Results section takes the form of a qualitative content analysis. Findings are clearly and effectively conveyed in a narrative/descriptive format with quotes from the data interspersed for evidence. |
8 |
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Discussion section is clearly the product of an analysis process that was guided by the theoretical framework/scholarly literature reviewed (e.g., if you reviewed Social Cognitive theories/principles, you should be analyzing your data to report if and how those principles were used.) |
11 |
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Discussion includes comparisons/contrasts to previous literature AND practical lessons learned and/or recommendations about how the individuals and/or organizations involved could have used theory to more strategically organize the campaign to realize more favorable outcomes. |
6 |
|
Organization (solid introduction and conclusion; body text is organized topically/conceptually; clear paragraph structure with topic sentences and supporting detail) |
6 |
|
Written quality – clarity, creativity, grammar, spelling, and punctuation |
6 |
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Proper use of APA citations and references. |
3 |
|
TOTAL |
60 |
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