make a 6 slides PPT (title and references slides not counted) based on the instructions below
Market Analysis : A good marketing audit outlines the major issues in both consumer and business markets. Market size, market growth, market segmentation, consumer behaviour/decision making, market trends and developments are some of the key issues to consider in analysing the market. Every situation may have its own nuances, but the consumer/business market analysis is central to any marketing environmental audit. In looking at the broader forces driving the industry, you may or may not find that Porter’s Model (1980) is a useful tool. Do not ignore distribution channels (if they are relevant) in your analysis of the market. What are the elements of the firm’s/industry’s revenue model?
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