use only the case provided and chapter 10
Go to Part 4, Minicase 16: Hollywood goes global, p 498. Please review Chapter 10 as it related to that chapter. Your job is to read it and then answer each of the following discussion questions in that case. Your answer and comments need to be relevant to the contents of this chapter and in less than 200 words. (i do not know why that is green)
1. How has the global environment changed for U.S. (Hollywood) movie studies since 2000? Explain.
2. Apply the integration-responsiveness framework to describe which global strategy Hollywood studios followed originally, and how their strategic positioning has changed over time. Explain how and why.
3. When commenting on the disappointing performance of The Great Wall, movie executives continue to highlight the huge market opportunities in China, and emphasize that they will soon find the right formula to make movies that are attractive to both U.S. and Chinese audiences. Do you agree with this assessment? Why or why not?
4. Assuming that movie studios will be able to create breakthrough hits that are attractive for both Eastern and Western audiences, what type of global strategy would that entail? What are some benefits of this type of global positioning? What are some of its risks? Why is this type of global positioning so hard to achieve?
5. What can movie producers do to ensure that future Chinese-U.S. co-productions are more successful? Explain.
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