Answer each question minimum of 200 words MUST use provided material (PDF BOOK) as well as TWO ADDITIONAL sources to support answers. Reference/cite in APA format: Crandall, W., Parnell, J. A., & Spillan, J. E. (2014). Crisis management in the new strategy landscape (2nd ed.). Los Angeles: SAGE.
1.) Who are the internal and external stakeholders (Scandal at Penn State p.g 18-21)? How were the stakeholders affected?
2.) Imagine you are a crisis management consultant called in to advise Penn State’s Board of Trustees after the scandal began. What steps would you recommend to contain the damage to long-term the university’s overall image and reputation? What factors should you consider and why? Please explain your reasoning regarding your recommendation.
3.) Why is it important to understand the different stages of a crisis? Identify each and apply the four stages to a crisis or event that has occurred nationally within the last 12 months.
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