Assignment 3: Target Market Assignment
By the due date assigned find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to purchase this product. Justify your response.
Discuss potential ethical issues (positive or negative) that the advertisement conveys. What will a consumer need to consider when deciding to purchase this product?
Scan a copy of the advertisement into your paper or provide a detailed description of the advertisement, including a link to view the advertisement if possible. Remember to cite your sources using the APA format.
Submit your assignment to the Submissions Area.
| Assignment 3 Grading Criteria | Maximum Points |
| Defined target segments in global terms. |
20 |
| Discussed which specific target markets will likely purchase the product. |
30 |
| Analyzed the potential or actual ethical problems of targeting specific groups for a particular product and discuss the consumer’s considerations when deciding to purchase the product. |
35 |
| Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format. Included a copy of the advertisement or described the advertisement in detail. |
15 |
| Total: |
100 |
Assignment 2: Case Study
By the due date assigned read the following case study and prepare a paper which addresses the following:
You have been painting as long as you can remember—primarily serene landscapes of mountains, lakes, and streams in watercolor. You display your paintings at the local fair, sell some to friends and relatives, and gift a few. Recently, you were approached by a professional from the art world who believes you can market your paintings to a much larger audience and make a good profit.
Before you can start selling to a wider audience you need to prepare a 5- to 7-page paper to:
- Discuss the demographics and psychographics of your target market.
- Discuss the possible needs and goals of your potential consumers.
- Analyze the following aspects:
- dogmatism
- social character
- need for uniqueness
- Discuss how the above issues contribute to your marketing efforts.
Be sure to cite your references in the APA format.
Submit your assignment to the Submissions Area.
| Assignment 2 Grading Criteria | Maximum Points |
| Discuss the demographics and psychographics of your target market. |
30 |
| Discuss the possible needs and goals of your potential consumers. |
30 |
| Analyzed and discussed the following aspects: dogmatism, social character, and need for uniqueness contribute to your marketing efforts. |
30 |
| Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format. |
10 |
| Total: |
Assignment 2: Consumer Behavior/Target Market ReportYou are a marketing manager for a health and beauty organization and need to market a new brand of toothpaste that fits into your company’s “Fit for Life” product line. The “Fit for Life” product line focuses on a holistic approach to health and wellness. The current product line includes soaps, shampoos, gels, and creams made from natural ingredients. You need to analyze the concepts of different marketing and consumer behavior related to the new toothpaste in the line. Your job is to increase consumer demand and sales of the new product. To do so, you need to assess consumer behavior and decision making. Complete the following activities and present your response in an 8- to 10-page professional Consumer Behavior/Target Market report:
Justify your ideas and responses by using appropriate examples, use at least 4 references (one of which may be your text book), and follow APA formatting. Post your assignment to the Submissions Area by the due date assigned.
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