The report should address the following issues:
1. Given your knowledge of the industry and the company, what opportunities and threats are the selected company facing? What are the strengths and weaknesses of the selected company? （20％）
2. In view of the above situation, what alternative medium and long-term objectives should the company consider? What are the alternatives? （50％）
3. What strategic choices are recommended and why? （20％）
4. Conclusion summary (10%)
Selected company: Apple company, apple mobile phone, must compared with other competitors and references are needed
All four parts should have subheadings, and the report shall have a title.
Rubrics:
1.All relevant facts and issues are fully reviewed and identified. Relevant information are presented and analyzed accurately.
2.Key concepts (goals, different levels of strategies) are fully identified and applied accurately.
Suggestions are clearly stated and the reasoning behind them is presented logically
3.Evaluation criteria of options are fully identified and applied accurately. Relevant information are presented and analyzed comprehensively.
4. Key information are well organized and presented logically. Not much grammatical mistakes. Comprehensive and proper referencing.
0 comments