It is time to put your marketing plan together based on the research you have done through Weeks 1–3.
Review the following Web site for an overview of sample marketing plans: http://articles.mplans.com/category/how-to-write-marketing-plan/.
The following are the 3 steps to finalizing the marketing plan for your selected company and chosen product:
- Distribution and pricing strategy: Include a section giving an overview of the distribution channels and proposed pricing strategy for your product.
- Marketing communications plan: Develop and add a section about your marketing communications plan. Use an integrated marketing communications (IMC) strategy to develop 2 key communications pieces:
- 1 direct mail campaign, either print or digital, to promote your brand
- 1 social media option that presents a site for customers who want to follow your brand
- Marketing research and sections from Weeks 1–3: Compile, edit, and organize the following sections of your plan form your previous research in Weeks 1–3 including the following:
- The business goals and objectives of your company for the coming year
- The company’s environmental analysis
- A competitive overview based on your SWOT analysis
- The company’s targeted customer markets
- The positioning strategy
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