Question 1
Imagine you have been hired as the director of marketing for a professional sports organization located in a major metropolitan area. As you begin the position, you realize that the team has virtually done nothing to tie ROI to marketing initiatives. Develop five ways to build the team’s prospect database in the off-season.
Question 2
Read the article on the Toronto Raptors and their “We the North” campaign (links below).
- Pick a slogan for a sports team that you like. Why do you like it? What purpose does it serve?
- Pick a slogan for a sports team that you dislike? Why don’t you like it? Why do you feel it misses the mark? (Bonus point: what slogan would you use and why?)
How would you go about estimating the impact on branding for the “We The North” campaign? What type of KPI’s would you track and estimates
ARTCILE –https://strategyonline.ca/2019/01/03/building-a-ba…
Resources to Use:
Online Resources
- How the L.A. Kings Are Redefining Sports Social Media (Links to an external site.) by Sam Laird for Mashable
- Meet the man behind the best Twitter account in sports (Links to an external site.) by Mike Prada for SBNation
- ALSO ATTACHED CHAPTER FROM BOOK if needed
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