Situation/Environmental Analysis (Due Nov. 4
th)
A. Industry Situation: looks at the current situation of the industry, including size, trends, outlook (expanding, stagnant, contracting)
B. Competitive Analysis
C. Technological Forces
D. Economic Situation
E. Political, Legal, and Regulatory Factors
F. Cultural/Societal/ Demographic Trends
My job is to do the D Economic situation.
Amazon New Headquarters
• As you may have heard, Amazon is on the hunt for a
place to build a second headquarters.
• They had a specific set of requirements for the new
prospective city.
• You are the campaign manager for Detroit’s Bid and
your job is to build a marketing plan to support your
bid.
• Look up the requirements Amazon has set and start
from there drafting a full fledged campaign.
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