- Select one of the sites you have been tracking.
- Prepare a summary of the objectives you believe that site has. The objectives may be a subset of the marketing and business objectives of the organization.
- List the corresponding metric(s) that would be needed to measure each objective.
- Present this information in a table that shows objectives and the corresponding metrics.
- Choose one of the businesses/organizations that you have been following throughout the course that could benefit from a mobile marketing campaign.
- Develop a campaign outline. Note: This cannot be something that the company is already doing. Include the following elements in your outline:
- Specific campaign objectives
- Identification of the target audience
- Detailed description of the mobile marketing activities
- Metrics to be used to judge campaign success
- Timeline for the specific campaign
- Budget for direct costs incurred
- Conduct a privacy survey for the three web sites you are tracking. Do they have a privacy policy? Do the policies you find seem to meet the requirements of the Fair Information Practices Principles?
- Write a 3- to 4-page paper that reports your findings on the company. Include section headers in your paper that correspond to the information required. Include at least 2 to 3 resources besides your textbook. Your paper is to include the following sections:
- Objectives and Metrics.
- Include your table of objectives and metrics.
- Discuss why the metrics are appropriate for the objectives.
- Mobile Marketing Campaign.
- Your outline containing the elements listed above.
- An introduction to your outline that explains why the mobile marketing initiative is important and how it integrates into the overall marketing activities of the business.
- Describe the privacy policy associated with each web site.
- Discuss whether the policies meet the requirements of the Fair Information Practices Principles. Explain why or why not?
- Discuss any similarities or differences in the policies and provide a reason for them.
- Privacy Survey
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