This is intentionally a “No Tricks” exam, due to all the social/environmental problems we are experiencing the past several days and the Covid-19 all quarter.
Overview of Exam Question: How does the attached April 25, 2020 Economist article, “Schumpeter – Minting It”, hereinafter the “Article”, discuss and describe the key principles/points of our Class?
Background:Previously, as we ended Week 8’s lecture, your instructor referred the class to read the April 25, 2020 Economist article entitled, “Netflix will remain a blockbuster hit beyond the covid-19 era – Minting it”. The article is posted on our class Canvas files under Week 8 files and attached to this exam document. (Note – The attachment is per the original Economist print edition, and is different only in page layout from the Canvas posting in the layout on a single magazine page.)As described in our Week 8 lecture, the details of the article are good examples of many of the factors and principles of successful international businesses presented in this class during the quarter. These include such factors as (a) a good product or service; (b) knowing the competition; (c) managing risk; (d) developing and following a Plan; (e) leverage and liquidity; (f) growing the business; (g) entering new markets; and many more.
Exam Question:Either in the form of a detailed essay OR a detailed outline with significant explanations, using the facts of the Netflix Article, identify and explain the important principles and factors of international business presented in class and as described in the Article. Your answer may also include principles in our class not mentioned in the Article, and any other factors you believe should be important in a successful international business.
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