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MKT 345 Final Paper Criteria
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Possible Points
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Earned Points
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Content – solid Social Media topic with TEN page minimum delivered (not counting Appendix, Cover & Reference Page and Appendix if included). No blank lines between sections allowed and double-spaced with zero-point line spacing (set-up under Paragraph function). No blank lines inserted between sections. Template must be used! Turnitin Score under 25% – minus 5 points for every TEN points over. Not accepted if over 50%! Zero points will be re-recorded and grade is non-negotiable.
ALL visuals / tables must be put in an Appendix if you feel they are required.
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65
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Writing – no grammatical or spelling errors, subject headers used (minus 5 points if none are used), organized content. No more than five bullet points or one short numbered list. If overused – minus 5 points. This is a FORMAL paper. No visuals within this paper – use Appendix if required. Not using the template – minus 5 points.
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10
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SIX MARKETING authored outside references including at least one peer-reviewed article from the Journal of Marketing, Journal of Social Media or Harvard Business Review. The rest of your five references must be authored articles. Sources must be cited in APA format to count. Minus 5 points if no journal used – minus 3 points for every non-authored source you are short of the six required.
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15
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APA format – complies with 6th Edition APA Guidelines
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10
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Total
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100
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