Action Items
- Visit each of the three web sites you chose for Internet Marketing Project in week 2.
- Examine each carefully. Identify as many relationship building techniques as possible.
- Analyze how the sites are similar and how they are different.
- Go to the Facebook page of one of the companies that you are following.
- Reflect on how conversion might be defined on this platform.
- Identify the steps in a path that would lead from your entry point to the defined conversion activity.
- Write a 3- to 4-page paper that reports your findings on the company. Include section headers in your paper that correspond to the information required. Include at least 2 to 3 resources besides your textbook. Your paper is to include the following sections:
- Relationship Building.
- Identify the relationship building techniques on each web site.
- Discuss the similarities and differences between the sites.
- Discuss the reasoning from an Internet marketing perspective for these similarities and differences.
- Conversion.
- Identify the Facebook site that you investigated.
- Describe how conversion might be defined on this platform.
- Identify the steps in a path that would lead from your entry point to the defined conversion activity.
- Recommend ways to make the progress along this path more persuasive. Justify your recommendations using Internet marketing principles.Submission Instructions
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