1. why is it important to get your employees to act the way you want them to act?
the answer should think about that you are in a PR group and why its important for you to let employees to listen to you
2. why should you apologize? how should you do it?
for this question, you should think about that everyone make mistakes but it is important to solve the mistakes. make a example of that, and said that when we did the mistakes we can write the press immediately and make a statement about the mistakes. ….
3. discuss the 10 missteps you should avoid in crisis communication?
see attached and use your own words to discuss and summary the ideas.
4. discuss” thank you for smoking” and at least one real-world takeaway you had from the movie? (talk about the crisis management in this movie)
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