Case study : fashion industry and supply chain

-The brand is Forever 21, the business problem would be Environmental and social ethical supply chain management issue.

-Please follow the case study outline and structure (attached) to write (all the information is included)

-This proposal outline covers all of my main points

-Just identify the business problems, do not give the solution.

– Identify Poor brand performance due to internal/external factors



– Academic writing—academic words and simple sentences .

-Language: Formal, Use Passive voice, Use hedging language, No contractions (isn’t can’t), No colloquialisms (great cool), No rhetorical questions (avoid direction questions), using Simple and clear sentences

– should be knowledge, process, realication, logical, process, and communication.

– Some websites could be useful……


an example (template): Sensory brand experiences the Aesop way (attached) follow this example to write ( the format should look like this)

Introduction provides background on Aesop and postulates the brand challenge i.e. translating its offline sensory experience online. It provides a context to the beauty and persona care market in which the brand sits, the key players and their phygital initiatives. It highlights the growing importance of sensory retailing with a discussion of key sensory and experiential theorists.

Business problem is presented by first contextualizing Aesop’s brand identity and positioning and its marketing mix used to deliver enhanced customer experience, using relevant branding theories. The challenges for Aesop in translating its multisensory experience online is discussed in detail, drawing on relevant sensory and experiential theories, and finishing with the critical business question for learners to consider in the subsequent business questions that follow.

Business questions – 7 are proposed linked to brand identity online and offline, competitor differentiation, sensory retailing and how Aesop use it to enhance customer experience, channel and touchpoint analysis and strategic recommendations for achieving a blended physical and digital experience using the senses.

– Attachment 3 is the case study talks about supply chain (could be refer to it)

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